Ad-supported streaming audiences complain about being besieged by the same ads over and over again. This streaming ad overexposure issue has also aggravated advertisers that want their campaigns to attract customers, not annoy them.
But it’s not like there aren’t guardrails available for advertisers and streaming services to rein how often someone is exposed to a given ad. Streaming services like Hulu have frequency caps in place, while advertisers are able to institute their own limits on ad exposures. That being said, frequency management for streaming advertising is not so simple, as covered in the video above.
More in Future of TV
Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming
This week’s Future of TV Briefing looks at what the Disney-Charter pay-TV distribution deal seems to indicate about the increasingly more-complementary-than-contentious relationship between traditional TV and streaming.
Traditional TV now accounts for less than 50% of Georgia-Pacific’s spending, but its share still exceeds streaming’s.