Ad-supported streaming audiences complain about being besieged by the same ads over and over again. This streaming ad overexposure issue has also aggravated advertisers that want their campaigns to attract customers, not annoy them.
But it’s not like there aren’t guardrails available for advertisers and streaming services to rein how often someone is exposed to a given ad. Streaming services like Hulu have frequency caps in place, while advertisers are able to institute their own limits on ad exposures. That being said, frequency management for streaming advertising is not so simple, as covered in the video above.
More in Future of TV
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market.
Future of TV Briefing: Ad-supported tiers are boosting streaming subs, but for how much longer?
This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports as well as some recent studies regarding streaming subscriber sentiment.
Future of TV Briefing: The case for and against The Trade Desk’s CTV platform
This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year.