Ad-supported streaming audiences complain about being besieged by the same ads over and over again. This streaming ad overexposure issue has also aggravated advertisers that want their campaigns to attract customers, not annoy them.
But it’s not like there aren’t guardrails available for advertisers and streaming services to rein how often someone is exposed to a given ad. Streaming services like Hulu have frequency caps in place, while advertisers are able to institute their own limits on ad exposures. That being said, frequency management for streaming advertising is not so simple, as covered in the video above.
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SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
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This week’s Future of TV Briefing looks at how Roku's push into the smart TV manufacturing business reflects the changing state of the connected TV market.
Why TV advertising’s upfront model won’t fade away
Despite the financial confines of the upfront’s year-long commitments, TV ad buyers and sellers continue to seek economic comfort in the upfront model’s revenue guarantees and pricing assurance.