Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Ad-supported streaming audiences complain about being besieged by the same ads over and over again. This streaming ad overexposure issue has also aggravated advertisers that want their campaigns to attract customers, not annoy them.
But it’s not like there aren’t guardrails available for advertisers and streaming services to rein how often someone is exposed to a given ad. Streaming services like Hulu have frequency caps in place, while advertisers are able to institute their own limits on ad exposures. That being said, frequency management for streaming advertising is not so simple, as covered in the video above.
More in Future of TV
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.