VidCon’s Gen Z attendees speak out on YouTube, TikTok, Instagram, ads & AI
Today’s teens and twentysomethings are far from passive audiences. In fact, they’re pretty opinionated about the video landscape.
At this year’s VidCon — the annual Comic-Con for the digital creator crowd — more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools.
More in Future of TV
Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.
What’s in and out in this year’s TV and streaming ad upfront market
Digiday senior media buying editor Michael Bürgi joined the Digiday Podcast to discuss what are set to be the hot topics heading into this year’s upfront market.
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.