Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Is YouTube TV? Even a few years ago, that question would’ve received ridicule in some advertising circles. It still might. But now that YouTube has become the streaming service people spend the most time watching on TV screens, it’s becoming hard to argue that YouTube isn’t TV.
This question of YouTube’s place in the TV advertising discussion was a top talking point among agency executives throughout Digiday’s recent video series, “The Future of TV.” As covered in the video below, the executives’ answer is largely “yes, YouTube is TV,” especially now that it’s starting to sell ads against TV’s most premium programming: NFL games.
“They’re a TV company. They just spent on NFL Sunday Ticket. They’re introducing non-skippable 30[-second ads] across the entire YouTube family. So they’re in the TV game,” said Kelly Metz, managing director of advanced TV activation at Omnicom Media Group.
More in Future of TV
Future of TV Briefing: Every major streaming subscription price increase since 2019
This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.
Future of TV Briefing: Where have all the cord-cutters gone?
This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV.
Future of TV Briefing: How strong are the fundamentals of the creator economy, really?
This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.