Stat Snapshot: Rich-Media Interaction

Pointroll recently published findings on a survey of the more than 155 billion ad impressions that the company served last year. The study found:;

• Telecom industry vertical attained the best interaction rate

•  Entertainment achieved the highest interaction time (19.8 percent)

• Audio and gaming commanded the highest interaction rates with 5.95 percent and 5.91 percent respectively.

• Instant email, data collection and video drove the highest interaction time with 19.4 percent, 17.67 percent and 16.95 percent respectively.

• Expandable and polite executives were the majority of delivered impressions

• Floating formats commanded the best interactive time and click-through rates were driven by their creative and functionality

Download the complete study here