Only five seats remain
for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Pointroll recently published findings on a survey of the more than 155 billion ad impressions that the company served last year. The study found:;
- Telecom industry vertical attained the best interaction rate
- Entertainment achieved the highest interaction time (19.8 percent)
- Audio and gaming commanded the highest interaction rates with 5.95 percent and 5.91 percent respectively.
- Instant email, data collection and video drove the highest interaction time with 19.4 percent, 17.67 percent and 16.95 percent respectively.
- Expandable and polite executives were the majority of delivered impressions
- Floating formats commanded the best interactive time and click-through rates were driven by their creative and functionality
Download the complete study here
Trending in
Most Read
More in Media
Beehiiv adds even more features to go up against competitors and win over creators
April 23, 2026
Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?
Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR
April 23, 2026
Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.
Vibes over metrics: Why more creators are holding IRL events to own their audience
April 22, 2026
IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.