Offer extended:
Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Pointroll recently published findings on a survey of the more than 155 billion ad impressions that the company served last year. The study found:;
- Telecom industry vertical attained the best interaction rate
- Entertainment achieved the highest interaction time (19.8 percent)
- Audio and gaming commanded the highest interaction rates with 5.95 percent and 5.91 percent respectively.
- Instant email, data collection and video drove the highest interaction time with 19.4 percent, 17.67 percent and 16.95 percent respectively.
- Expandable and polite executives were the majority of delivered impressions
- Floating formats commanded the best interactive time and click-through rates were driven by their creative and functionality
Download the complete study here
Trending in
Most Read
More in Media
Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms
December 12, 2025
Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.
Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf
December 11, 2025
Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.
How The Arena Group is rewriting its commercial playbook for the zero-click era
December 11, 2025
The company is testing AI-powered content recommendation models to keep readers moving through its network of sites and, in doing so, bump up revenue per session – its core performance metric.