Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
“Growth hacker” had a well-earned spot in Digiday’s latest installment of “Ridiculous Job Titles.” Well, it looks like not everyone thinks it’s so ridiculous. In fact, quite the contrary, it is now a hot, new buzz-worthy job title. Techcrunch even has a series on it called “Defining a Growth Hacker,” and you can find blog posts and other mentions of it popping up around the Web.
A growth hacker may indeed be a new breed of digital marketer who is a mixture of a coder, engineer, innovator, social media expert and more. Or, perhaps more likely, growth hacker is just another ridiculous, jargony reimagining of a perfectly normal job title. Here is a comic that illustrates this perception versus reality of what a growth hacker imagines himself and how he really is.
More in Media
The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.
Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.
Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers.
Creators are now classified as small businesses, but what does that actually mean?
The Small Business Administration has officially welcomed creators under its umbrella; let’s unpack what that means for brands, creators, and the economy at large.