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Le Monde blocked the bots. Now it’s working out what to do about paying readers showing up as agents
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The Rundown
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Beyond Ads
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
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Member Exclusive
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The Creator Economy
Brands turn to creators to build World Cup buzz amid a logistics nightmare
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The Business of AI
Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers
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Zero-click Future
Google’s AI opt-out leaves publishers with a choice they can’t safely use
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The Creator Economy
YouTube’s AI remix push exposes a looming reckoning for the creator economy
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Creator Playbook
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships
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Member Exclusive
Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers
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Zero-click Future
The case for and against publishers buying paid traffic
June 3, 2026
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