Media

ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents

Data from Similarweb, a web traffic analytics company, shows that one in five of Walmart’s referral clicks in August came from ChatGPT, up 15% from July.

Related Coverage

• ChatGPT referral traffic to publishers’ sites has nearly doubled this year
• Amazon quietly blocks AI bots from Meta, Google, Huawei and more
• Brands are seeing an influx of traffic from ChatGPT and Google Gemini