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Media Buying
Business of TV
Ad overexposure on CTV hurts streamers as much as brands
July 12, 2023
Evolving Agencies
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
July 11, 2023
Content & Commerce
Trade School founder Genna Franconi on the influencer content business and future of AI
July 10, 2023
Member Exclusive
Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023
Generative AI
By adding human review of AI content, Shutterstock expands indemnity to enterprise clients
July 6, 2023
Privacy
The privacy changes as part of Apple iOS 17 and Google’s Chrome could mean a messy month for marketing
July 5, 2023
Strategizing for the Future
Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production
July 3, 2023
Generative AI
As regulatory pressure mounts for artificial intelligence, new lawsuits want to take OpenAI to court
July 3, 2023
The Programmatic Marketer
MediaMath seeks bankruptcy protection
June 30, 2023
Future of Measurement
How animated creative ad formats could yield stronger attention, recall metrics
June 30, 2023
Generative AI
Programmatic ads pose new brand risks amid the generative AI boom
June 29, 2023
Marketing on Platforms
Transparency woes mount, just as Google’s antitrust pressures start to intensify
June 29, 2023
Digiday @ Cannes
Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’
June 28, 2023
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