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Media Buying
The Commerce Media Era
Commerce media grows more dominant by the year, forcing media agencies to keep pace with change
May 1, 2023
Member Exclusive
Media Buying Briefing: Known’s data, analytics and engineering power wins over new media chief
May 1, 2023
Privacy
Two years into Apple’s ATT, ad-tech still sees growth despite slowdowns
April 28, 2023
Evolving Agencies
Why Stagwell’s Mark Penn sees AR and AI as the biggest disruptors to the industry
April 28, 2023
Brand Safety
Generative AI’s application to brand safety is said to speed up the process and be more accurate
April 28, 2023
Content & Commerce
Agencies partner with platforms like Instacart as retail competition increases
April 26, 2023
Member Exclusive
Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies
April 24, 2023
Content & Commerce
Google’s rumored AI-infused search overhaul has marketers’ attention
April 21, 2023
Member Exclusive
Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises
April 17, 2023
Member Exclusive
Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app
April 10, 2023
Navigating Economic Instability
Some B2B agencies see a spike in business as market conditions remain unclear
April 6, 2023
Experimental Channels
Stagwell’s AR platform signs Kansas City Royals to boost engagement for fans at games
April 5, 2023
Member Exclusive
Media Buying Briefing: How generative AI is being used by agencies of all stripes
April 3, 2023
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