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Media Buying
Strategizing for the Future
GroupM to double media spend on women’s sports
March 27, 2024
Generative AI
How media agencies are shifting toward generative AI content in influencer marketing
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The Programmatic Marketer
Ad execs sound off on Amazon’s DSP dilemma
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Media Buying Briefing: Why sports investment is a lot more complex than it used to be
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Generative AI
Dentsu’s incoming data, tech chief discusses how generative AI could shape the future
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Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
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Why media agency execs are attending tech shows in greater numbers as AI disrupts their businesses
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Evolving Agencies
Assembly tightens up global, N. American roles to spur faster growth
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Generative AI
AI Briefing: Gale debuts generative AI platform for media-buying
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Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
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WTF Series
WTF is cheap reach?
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The Creator Economy
Razorfish launches in-house creator offering as agencies grow content practice
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The Programmatic Marketer
The ANA is planning a programmatic benchmarking service
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