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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Media Buying
Business of TV
Programmatic pushes its way into the upfront bazaar
July 2, 2024
Business of TV
The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers
July 1, 2024
Member Exclusive
Media Buying Briefing: How agencies balance media and creative as AI projects ramp up
July 1, 2024
Brand Safety
How programmatic is opening up the Olympics to advertisers
June 27, 2024
Evolving Agencies
Newly merged Amp agency is comfortable sandwiched between holdcos and other indies
June 26, 2024
Digiday @ Cannes
What you missed at Cannes Lions 2024
June 24, 2024
Member Exclusive
Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies
June 24, 2024
Content & Commerce
Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering
June 21, 2024
Digiday @ Cannes
Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
June 20, 2024
Digiday @ Cannes
Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
June 19, 2024
Digiday @ Cannes
Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
June 18, 2024
Generative AI
Updated: DoubleVerify report, Ad fraud schemes using generative AI will increase in scale, sophistication
June 18, 2024
Marketing on Platforms
Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs
June 18, 2024
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