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Marketing
Gaming & Esports
DoubleVerify to support in-game ads to win over brands’ budgets for the channel
July 27, 2023
Beyond Ads
Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere
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Brands in Culture
Why Barbie fever may inspire the future of marketing movies
July 26, 2023
Marketing on Platforms
Taking stock of Snapchat’s ad turnaround, one data point at a time
July 26, 2023
Member Exclusive
CMO Strategies: How retail media has become a growing marketing channel
July 25, 2023
Marketing on Platforms
Twitter’s rebrand to X is more than the end of an era — it’s yet another headache for marketers
July 25, 2023
Member Exclusive
Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line
July 25, 2023
Marketing on Platforms
Here are the cases for and against the so-called unhinged social media manager
July 24, 2023
Gaming & Esports
In the agency world, holding companies profess gaming investments, with mixed results
July 21, 2023
Strategizing for the Future
Behind Carlsberg’s new agency and marketing plan
July 21, 2023
Marketing on Platforms
Why Google’s head of ad tools in the Americas thinks the AI revolution is a good problem
July 20, 2023
Marketing on Platforms
How the Threads hype slammed into reality, one data point at a time
July 20, 2023
Member Exclusive
Research Briefing: Brands are much less concerned this year about the end of the cookie
July 20, 2023
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