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Marketing
Gaming & Esports
Alienware wants to make endemic esports brand partnerships cool again
November 28, 2023
Gaming & Esports
How the creators of ‘Bluey’ took a different marketing approach to the show’s video game moment
November 27, 2023
Brands in Culture
The Children’s Place hopes celebs’ star power will help boost brand awareness
November 27, 2023
Member Exclusive
Pitch deck: The MSG Sphere has tried to sell itself as one-of-a-kind inventory to advertisers
November 24, 2023
Beyond Ads
As Lyft builds its ad business, here’s why the ride share company views its offering as ‘digital retail’
November 24, 2023
The Confessions
Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies
November 22, 2023
Member Exclusive
Marketing Briefing: As clients manage a difficult year, ghosting normalization leaves some agencies without answers
November 21, 2023
Brand Safety
Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit
November 20, 2023
Member Exclusive
Digiday+ Research: Brands turn up their TikTok investments for the holidays
November 20, 2023
The Creator Economy
Influencer or creator? Here’s how marketers can know who to hire
November 20, 2023
Generative AI
How advertisers can deal with generative AI’s copyright conundrum
November 20, 2023
Gaming & Esports
Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel
November 17, 2023
Beyond Ads
Why the NFL released an AI-powered game with Amazon
November 17, 2023
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