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Marketing
Data Regulation
Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google
October 5, 2023
Beyond Ads
Hasbro taps college athletes, and Nerfball, to build clout with Gen Z
October 5, 2023
Marketing on Platforms
Marketers reconsider BeReal as it launches its first global brand marketing campaign
October 4, 2023
Marketing on Platforms
Snapchat’s AR is still a work in progress in the eyes of marketers
October 4, 2023
Gaming & Esports
Why Niantic is investing in rewarded AR to develop new revenue streams
October 4, 2023
Digiday Podcast: Is This The Metaverse?
How brands like Coach are tackling the metaverse opportunity: Is This The Metaverse? Podcast, episode 4
October 3, 2023
Member Exclusive
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
October 3, 2023
Beyond Ads
How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s AR technology
October 3, 2023
Member Exclusive
Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment
October 2, 2023
Marketing on Platforms
The DoJ’s antitrust battle with Google underlines Big Tech’s preference for secrecy, a growing bugbear for advertisers
October 2, 2023
Beyond Ads
Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
September 29, 2023
Gaming & Esports
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
September 29, 2023
Brands in Culture
With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
September 29, 2023
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