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The 2024 Notebook
Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes
December 12, 2023
Digiday Programmatic Marketing Summit
Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome
December 11, 2023
Member Exclusive
Digiday+ Research: Brands spend more on Amazon as its importance to their holiday marketing spikes
December 11, 2023
Gaming & Esports
Why a top Fortnite Creative studio sees opportunity in Roblox
December 8, 2023
Generative AI
From Gemini to GROK, new names for generative AI share the spotlight
December 8, 2023
Business of TV
23andMe bucks the linear TV decline with its return to the ad channel
December 8, 2023
Gaming & Esports
Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing
December 7, 2023
Member Exclusive
Research Briefing: Programmatic hits road bumps heading into 2024
December 7, 2023
Digiday Programmatic Marketing Summit
How Whalar’s Gaz Alushi is putting the creator economy into programmatic terms
December 7, 2023
Digiday Programmatic Marketing Summit
With the rise of retail media networks, marketers continue to grapple with lack of standardization
December 7, 2023
Experimental Channels
Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue
December 6, 2023
Looking Back/Ahead to 2024
Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023
December 6, 2023
Digiday Programmatic Marketing Summit
Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement
December 6, 2023
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