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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Marketing
Data Regulation
With GDPR looming, DSPs are under pressure to adapt
January 19, 2018
The Programmatic Marketer
Programmatic boosters admit the industry is facing a trust issue
January 19, 2018
The Programmatic Marketer
The state of AI in marketing in 5 charts
January 19, 2018
Glossy
Why see-now-buy-now makes sense for China’s luxury customers
January 19, 2018
Marketing
Amazon’s ad business is growing faster than Google’s and Facebook’s, although the duopoly still dominates
January 18, 2018
Marketing
‘If I do this one more day, I might be doing it forever’: Ian Schafer on leaving the agency business
January 18, 2018
Glossy
The case against New York Fashion Week
January 18, 2018
Marketing on Platforms
MoviePass is using location data for a new ad play
January 18, 2018
The Creator Economy
‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes
January 17, 2018
Glossy
Beauty brands are remaking the peer-to-peer sales model for a digital age
January 17, 2018
The Programmatic Marketer
Lingua programmatica: The IAB is trying to standardize ad tech’s messy terminology
January 17, 2018
The Creator Economy
How Smucker’s cut fraudulent views on its influencer content by 98 percent
January 17, 2018
Marketing on Platforms
How Kiehl’s is using text messages and AI to keep customers loyal
January 17, 2018
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