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SHAPING WHAT’S NEXT IN MEDIA
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Marketing
Retail Media Rewritten
Brands are discovering their sales associates are among their most valuable influencers
July 25, 2025
Brands in Culture
Brands navigate political tightrope amidst heightened culture war risks
July 25, 2025
The Creator Economy
Advertisers expand affiliate efforts as creator marketing matures
July 24, 2025
Member Exclusive
Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
July 23, 2025
Marketing on Platforms
Google is slowly opening its black box — but marketers aren’t so convinced
July 23, 2025
The Confessions
Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era
July 23, 2025
The Programmatic Marketer
Heineken is expanding the use of contextual targeting on its brand campaigns
July 22, 2025
Agency Culture
Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
July 21, 2025
The Programmatic Marketer
With performance channels under scrutiny, these marketers are testing out brand-first strategies
July 21, 2025
The Creator Economy
Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
July 21, 2025
The Creator Economy
Another sign the creator economy is growing up: brands hiring agencies of record
July 21, 2025
Generative AI
Generative AI sparks brand safety concerns marketers know all too well
July 18, 2025
Generative AI
‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
July 18, 2025
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