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Marketing
Brands in Culture
Game developer Electronic Arts produces shows to expand reach ‘as a media business’
April 5, 2021
Brands in Culture
‘This thing passed and then you said something’: Brands pressured on new Georgia voting law amid evolving consumer expectations
April 5, 2021
Retail Revolution
‘People thought I was crazy’: Working with DTC brands inspired former agency director to found a DTC skincare brand amid the pandemic
April 5, 2021
The Programmatic Publisher
‘Still a viable proposition’: PubMatic CEO on plans to grow beyond a commoditized market
April 2, 2021
Life Beyond the Cookie
‘Everybody had a Facebook agency’: As customer data becomes scarcer, performance marketers face fallout
April 1, 2021
Marketing on Platforms
Inside Facebook’s push to convince small businesses of Apple anti-tracking doom
April 1, 2021
Future of Work
‘I was fired by a client’: Breaking the taboo around menopause and the workplace
April 1, 2021
Marketing on Platforms
‘We spiraled it into an actual content machine’: Inside a shoe company’s influencer strategy
April 1, 2021
Content & Commerce
Dunkin’ Donuts’ latest merchandise drop builds on TikTok popularity
April 1, 2021
Future of Work
‘It’s obviously a hustle’: The remote gig economy comes for PR and marketing
March 31, 2021
Marketing
Scouting report: Buy-side pros evaluate winners, challengers in retail media
March 30, 2021
Future of Work
Nap rooms, art installations and community farms: Companies have varied plans for spare office space
March 30, 2021
The Programmatic Marketer
‘A V-shaped recovery’: Slow recovery ahead for mobile marketers post-Apple tracking crackdown
March 30, 2021
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