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CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
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Marketing
The Long Goodbye
How the new CEO of the IAB Tech Lab plans to support a responsible digital ad ecosystem
September 22, 2021
Marketing on Platforms
‘It’s where our key customers are’: Why a DTC shoe brand spends big on Instagram and Facebook
September 22, 2021
Gaming & Esports
As the almost-billion-dollar esports betting industry expands, companies are seeing green beyond early-stage challenges
September 22, 2021
Data Regulation
Cheat Sheet: New rules and funding for FTC could be on the way
September 22, 2021
The Confessions
‘The data strategies of these companies aren’t progressive enough’: 10 Confessions on the pivot to privacy
September 21, 2021
Gaming & Esports
Why companies are using virtual concerts to introduce their users to the metaverse
September 21, 2021
Member Exclusive
Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech
September 21, 2021
Gaming & Esports
As non-endemic brands eye the gaming space, a lack of industry standards is delaying their arrival
September 20, 2021
The Long Goodbye
Cheat Sheet: How Apple’s ATT is giving it more influence over ad dollars
September 20, 2021
Future of Work
‘Sliding door moments’: How will hybrid working trend affect office romances?
September 20, 2021
Marketing
‘This Delta situation has humbled everyone in the live industry’: How experiential marketers are navigating a new wave of COVID-19 cases
September 20, 2021
Agency Culture
‘The office is dead but culture is not’: Why this start-up is trying to foster office culture without an office
September 20, 2021
Gaming & Esports
With user-generated content on the rise, platforms are emerging to support this new type of creator
September 17, 2021
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