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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Agency Culture
GroupM North America CEO Kirk McDonald exits in senior shake up
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Inside Uber’s strategy with content creators to amplify its organic TikTok following
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How Campbell’s Chunky soup brand sees the possibilities in sports marketing beyond live sports
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The Programmatic Marketer
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Gaming & Esports
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Pitch deck: How FaZe Clan sold investors on its $725 million SPAC merger
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Marketing on Platforms
Amazon unboxes a suite of new media tools at its flagship advertising conference
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Beyond Ads
How the NBA hopes to use generative AI to attract more users to its app
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Agency Culture
As agencies merge, agency brands may wane in importance
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Marketing on Platforms
How social media pros are rewriting brand playbooks for the wave of new social platforms
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