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Marketing
Navigating Economic Instability
Ad tech’s cash crunch: Rising interest rates, late payments and financial uncertainty
October 9, 2023
Member Exclusive
Digiday+ Research deep dive: Brands, retailers increase their investments in Instagram
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Data Regulation
Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google
October 5, 2023
Beyond Ads
Hasbro taps college athletes, and Nerfball, to build clout with Gen Z
October 5, 2023
Marketing on Platforms
Marketers reconsider BeReal as it launches its first global brand marketing campaign
October 4, 2023
Marketing on Platforms
Snapchat’s AR is still a work in progress in the eyes of marketers
October 4, 2023
Gaming & Esports
Why Niantic is investing in rewarded AR to develop new revenue streams
October 4, 2023
Digiday Podcast: Is This The Metaverse?
How brands like Coach are tackling the metaverse opportunity: Is This The Metaverse? Podcast, episode 4
October 3, 2023
Member Exclusive
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
October 3, 2023
Beyond Ads
How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s AR technology
October 3, 2023
Member Exclusive
Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment
October 2, 2023
Marketing on Platforms
The DoJ’s antitrust battle with Google underlines Big Tech’s preference for secrecy, a growing bugbear for advertisers
October 2, 2023
Beyond Ads
Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
September 29, 2023
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