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Marketing
Strategizing for the Future
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Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale
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Brands in Culture
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The Programmatic Marketer
How brand, agency executives see AI being applied to programmatic advertising
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The Programmatic Marketer
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Gaming & Esports
Why Unity Technologies is leaning into AI as economic headwinds pick up
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Beyond Ads
Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content
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Gaming & Esports
How gamers’ engagement with short-form video is changing
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Member Exclusive
Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies
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Jose Cuervo Tequila celebrates UFC’s 30th anniversary with Kevin Holland, Stephen “Wonderboy” Thompson ads
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Brands in Culture
Benjamin Moore is using OOH near big-box retailers to say their paint isn’t there, encouraging people shop local
May 31, 2023
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