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Future of TV
Member Exclusive
Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out
March 15, 2023
Member Exclusive
Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover
March 8, 2023
Programming & Production
How NBC News’ Devan Joseph and Stephanie Scrafano cover the news on TikTok
March 7, 2023
Member Exclusive
Future of TV Briefing: How TV and streaming businesses fared in the fourth quarter of 2022
March 1, 2023
Business of TV
Revolt’s Detavio Samuels says advertisers have fallen short on commitments to Black-owned media companies
February 28, 2023
Member Exclusive
Future of TV Briefing: Flexibility set to be an upfront focal point yet again
February 22, 2023
Member Exclusive
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
February 15, 2023
Member Exclusive
Future of TV Briefing: What counts as a video view? It depends
February 8, 2023
Member Exclusive
Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch
February 1, 2023
The Creator Economy
Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
January 31, 2023
Member Exclusive
Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
January 25, 2023
Business of TV
Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
January 24, 2023
The Creator Economy
How YouTube is calculating creators’ ad-revenue shares for Shorts
January 23, 2023
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