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Special Projects
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Future of TV
Member Exclusive
Future of TV Briefing: Flexibility set to be an upfront focal point yet again
February 22, 2023
Member Exclusive
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
February 15, 2023
Member Exclusive
Future of TV Briefing: What counts as a video view? It depends
February 8, 2023
Member Exclusive
Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch
February 1, 2023
The Creator Economy
Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
January 31, 2023
Member Exclusive
Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
January 25, 2023
Business of TV
Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
January 24, 2023
The Creator Economy
How YouTube is calculating creators’ ad-revenue shares for Shorts
January 23, 2023
Business of TV
Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
January 23, 2023
Member Exclusive
Future of TV Briefing: TikTok’s revenue-sharing terms are turning off some creators
January 18, 2023
Member Exclusive
Future of TV Briefing: Smart TV makers seek to steal the screen
January 11, 2023
Business of TV
Why TV advertising’s upfront model won’t fade away
January 9, 2023
The 2023 Notebook
The overhaul of TV advertising’s upfront model is underway
January 6, 2023
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