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Creator marketing has the reach — CMOs want the rigor

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CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

Future of TV

Member Exclusive

Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers

This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.

July 2, 2025

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Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
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The Creator Economy

YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025

June 30, 2025
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Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work

June 25, 2025
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WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart

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How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik

June 24, 2025
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Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

June 18, 2025
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Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

June 11, 2025
Member Exclusive

Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys

June 4, 2025
Member Exclusive

Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business

May 28, 2025
Member Exclusive

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

May 21, 2025
Business of TV

An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli

May 20, 2025
Business of TV

Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases

May 19, 2025
Member Exclusive

Future of TV Briefing: The 2025 upfront preview

May 14, 2025
Member Exclusive

Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

May 7, 2025

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