Future of TV

The lead image shows an illustration of two people measuring a TV with a ruler. The lead image shows an illustration of two people measuring a TV with a ruler.

Future of TV Briefing: How the TV ad measurement landscape has changed since summer

The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers.

by Tim Peterson