Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Zayn it ain’t so: Brands mourn the loss of a One Directioner

It’s a momentous time in history. Singer Zayn Malik has left One Direction, throwing tweens everywhere into a downward spiral of depression they will not emerge from until their 40th birthday. The news broke Wednesday morning that Malik was leaving the hot band to focus on being a “normal” 22-year-old. Brands, ever mindful of the difficult time this was for their young customers, were quick to lend their support. We round up and grade the offenders.

Girl Scouts
On-brand, includes the product and also just adorable. A+

JobSite U.K. Very cute offering from this U.K. company. A

Marmite Shoddy photoshopping, but appreciate the effort. B+

Denny’s You couldn’t even add in a picture of some of your comfort food? C-

Paddy Power Good use of “that moment when,” but are Paddy Power’s target demographic really pre-teen girls? D

Nihilist Arby’s This parody Twitter account has got game. A

Homepage image courtesy of Shutterstock.

More in Marketing

Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha

Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.

Walmart gets close to $3 billion in tariff refunds

Tariff refunds continue to bolster big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.

Discord adds lower funnel with outcomes push

Discord is pushing its ad business further down the funnel, betting that its gaming communities can deliver more than impressions.