Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Zara is the latest retailer to spur social media outrage over Holocaust-tinged items
Trend-setting fashion brands are hardly strangers to controversy. Sometimes they court it purposefully, other times it can be the result of a social media faux pas. In the case of high-end fashion brand Zara though, it was a product that crossed a line: a poorly designed piece of clothing that has caused a bit of outrage, especially in the Jewish community.
Zara recently released (and has since recalled) what they called a “Sheriff” pajama t-shirt for children, which strongly resembles the uniform of the imprisoned Jews of the Holocaust. The black and white striped shirt features a six point star, similar to the Star of David on the chest, recalling the stars patched on to Jewish prisoners of concentration camps.
Zara isn’t the only retailer that’s recently inadvertently stepped in when it comes to the Holocaust. Walmart, Amazon and Sears came under social media fire from shoppers this summer for selling a commemorative poster featuring a photo of one of Nazi Germany’s concentration camps.
To Zara’s credit, it quickly apologized on Twitter for the design. It spent the morning cutting and pasting apologies on Twitter, rather than releasing a broad statement.
@zh1nt0 We honestly apologize, the T Shirt was inspired by the sheriffís stars from the Classic Western films and is no longer in our stores
— ZARA (@ZARA) August 27, 2014
“This is an unfortunate coincidence rather than a deliberate insult,” Rabbi Dr. Jonathan Romain, minister of Maidenhead Synagogue told The Telegraph. “It was right that the error was pointed out and all credit to Zara for withdrawing the product immediately.”
This isn’t the first time that Zara has inadvertently created a design that slipped into anti-Semitic territory. A few years ago they released a handbag adorned with swastikas, the Hindu symbol appropriated by the Nazis and transformed into a symbol of hate.
In a world where hate is flowing like water, brands would be wise to stay as far from it as possible. Whether by mistake or not, wading directly into the middle of religious political tension will undoubtedly be a public relations nightmare. We’ll stick to Adventure Time pajamas, thanks.
More in Marketing
Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations
Revenues fell short of marketers’ expectations in 2025. But they’ll be working with bigger budgets in 2026, and focusing on brand marketing.
ChatGPT enters the ad game. Now what?
OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.
Ad Tech Briefing: A mid-term report card
Despite earnings increases, stock prices are down demonstrating how the public markets are a cruel place.