Does a fast-food chain need to be asking about your favorite Halloween costumes? Probably not. But that didn’t stop Panera from weighing in.
Our last batch of bad brand tweets included corny word scrambles and hashtag hijacking. This week’s tweets are just as bad. From fill-in-the-blank questions to random personal queries, check out the latest in brands tweeting bad.
Begging for a retweet and using multiple bad puns? Go to Twitter jail, BK, and do not collect $200.
What does that even mean? We get you are trying to be out there and random and funny, but come on.
Gee, thanks sandwich chain for asking this thoughtful question about a trending topic — we see what you are doing there. What’s your next question? What kind of #breadfully #spooky Panera sandwich I’m going to serve at my #Halloween party?
The laziest move in the book: a fill-in-the-blank! Twitter is not a place to post kindergarten worksheets, Oral B. At the very least, you could have tweeted something about brushing after indulging in Halloween candy. (Please don’t take that idea.)
Glad you asked, Red Bull. Here’s ours: Researchers from Johns Hopkins University believe that energy drinks like Red Bull can lead to “caffeine intoxication” – and should therefore carry warning labels.
More in Marketing
The cost of tariffs visualized: What 5 charts say about the future of ad spend
Digiday has collated five charts to show how President Trump’s latest tariffs will likely impact ad spend, and platforms.
Why price cuts and agency pressure haven’t changed calculus for brands on X
Big brands aren’t buying back in, and there’s more to it than executive discomfort with X’s For You feed.
Retail media was built for growth. Now, it’s being rebuilt for risk
Tariff pressures are prompting CPG advertisers to prioritize flexibility and incrementality in retail media.