10 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

More Brands Responding Poorly to Sandy

We showed you Barney’s distasteful response to hurricane Sandy, and it looks like there are other brands that similarly used the natural disaster as a marketing ploy. Here are more embarrassing examples of brands trying to capitalize on Sandy buzz.

Urban Outfitters

Jonathan Adler (Image via @kmaverick)

American Apparel 

(Image via @whitneyhess)

Laced Boston

More in Marketing

After early success, the NFL plans more creator-led broadcasts

After tapping four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already figuring out who’s next,

The header image shows a computer with the words "Gift Guide" on the screen.

How AI is reinventing the holiday gift guide

Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

Micro dramas are attracting attention, so Digiday has charted the format’s revenue forecasts and viewership, to understand how we got here.