More Brands Responding Poorly to Sandy

We showed you Barney’s distasteful response to hurricane Sandy, and it looks like there are other brands that similarly used the natural disaster as a marketing ploy. Here are more embarrassing examples of brands trying to capitalize on Sandy buzz.

Urban Outfitters

Jonathan Adler (Image via @kmaverick)

American Apparel 

(Image via @whitneyhess)

Laced Boston

More in Marketing

How Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace

Best Buy Ads held its first upfront event to pitch new ad products and creator partnerships as it vies for budget in a competitive retail media space.

Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover

For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one long exercise in reactive survival.