Nine passes left to attend the Digiday Publishing Summit
Whether it’s good or bad buzz, QR codes are always a hot topic of conversation. McDonalds is the latest brand to try its hand at the hyped technology.
The fast food brand is launching a new global packaging design that uses QR codes to let customers access their food’s nutritional information. The QR codes will be featured on all carry-out bags and fountain soda cups.
With obesity being such an important health concern these days, especially in America, more and consumers are interested in nutritional information on food packaging and more and more brands are trying to align themselves with healthy lifestyles.
Using QR codes is certainly a new way of displaying nutritional information and may prove to be a useful application of the much-hyped QR code. However, it may prove to be just another annoying application of the technology, especially when nutritional information is already available on menu boards inside McDonald’s restaurants. Why would people want to go out of their way to capture the QR codes on packaging and then find out nutritional information on their smartphones.
Let’s face it, the track record for QR isn’t very good. Can this possibly work?
(Image via Flickr/McDonaldsCorp)
More in Marketing
‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies
A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.
Platform and agency execs recommended must-reads to unwind during busy periods
Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.
In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.