Mariah Carey’s ‘All I Want For Christmas Is You’ streamed 9.1 mm times — and other festive stats
Despite the warm weather blanketing of the country, it is actually Christmastime.
In celebration of it, we trawled through the data to present you with the holiday’s most streamed (spoiler: it’s Queen Christmas herself, Mariah Carey), searched and talked-about online.
9,147,000: Per usual, Mariah Carey’s “All I Want for Christmas Is You” is the most-streamed Christmas song on Spotify around the world last week, according to the streaming site’s charts. In the U.S. alone, the song is averaging 440,000 daily plays, raking in roughly $66,000 in royalty fees every week alone for the singer.
$47.90: That’s how much the average American spent online between Nov. 1 and Dec. 19, according to a report from the marketing firm Slice Intelligence. Online shopping has jumped 9.5 percent over last year as people choose the Internet over malls. In all, 91.47 million people shopped online this holiday season.
420,000,000: ShipMatrix Inc. forecasts that many packages to be shipped by UPS this month, while FedEx will deliver 228 million parcels — a spike of 8 percent over last year thanks to an increase in online shopping.
12,859,239:Weather.com tells us that’s how many page views its racked up from Dec. 23 at midnight until 11:30 am today, as people search for Christmas weather.
48,979,000: The number of people who tweeted about Christmas between Nov. 27 and Dec. 23, with the sentiment surrounding it being a whopping 61 percent negative, Amobee Brand Intelligence tells Digiday. In regards to Christmas shopping, 13 percent of tweets mentioned Kendall Jenner’s wildly popular lip gloss kit.
823,000: The most searched-for holiday movie in December is the 1983 comedy “A Christmas Story,” according to data from iQuanti.com.
More in Marketing
What the rise of the niche and nano-creator means for influencer marketing
As the creator economy swells, niche creators stand out capturing user attention and advertiser dollars.
Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
While subscriptions are still a modest slice of Snap’s revenue pie, they’re giving the company’s top line a noticeable lift.
The pragmatist’s guide to esports in 2024
Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic. However, many esports companies remain unprofitable, and industry leaders are still trying to find a path forward that is sustainable in the long term.