Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
When it comes to real-time marketing, it sometimes pays to get into someone’s pants.
Paull Young, the director of digital media at charity: water, was on his way to a Friday morning meeting last week, pedaling along on a Citi Bike when disaster struck:
Thankfully, Young was unharmed, if a bit inconvenienced.
Seeing Young’s distress call over Twitter, Citi Bike sprang into action with an assist from JCrew — and even included a cute hashtag.
Young emerged from his meeting for a delightful surprise (albeit a bit late to save face for his appointment):
Happy to continue using Citi Bike as his method of transportation, Young took a trip to pick up some new slacks with his gift card.
If only Citi Bike were as quick to help us out when we can find a cycle — or, for that matter, a free dock to park it in.
More in Marketing
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.