LAST CHANCE:

12 passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

The #DumpKelloggs movement is met with #BreitbartCereals

There is a new kind of breakfast war waging, and it has nothing to do with McMuffins.

Shortly after Kellogg Co. decided pull all ads from Breitbart News over the so-called “alt-right” publisher’s tendency to spread hate speech, the conservative news giant struck back with a call to boycott the brand.

It didn’t take long for twin hashtags to break out: On the pro-Breitbart side there’s #DumpKellogs, in the other camp there’s #BreitbartCereals.

First, the alt-righters!

This fellow is sticking it to liberals by ruining his plumbing:

A confusing “immigrant for Trump” has cuck-oo for boycotts:

Here’s someone who has a PhD in … something!

And now some cold hard numbers (from one brief moment in time):

https://twitter.com/TEN_GOP/status/804137252779606020

That was fun.

Here, now, is the direction lefties have taken, embracing fully the #BreitbartCereals hashtag, even if, technically speaking, the cereals they spoof are not all in the Kellogg’s family. Regardless of which side you’re on here, it’s hard to argue against the fact that liberals a just, well, funnier. At least that will help them to keep them from crying after they’re stripped of their rights:

We’ll let these go without comment
Except to say that none of these cereals are Kellogg’s brand cereals. Come on liberals, if you’re going to call someone a racist, at least get the details right:

 

https://twitter.com/thenateralph/status/804128586248486912

 

https://twitter.com/puppymnkey/status/804152972032753665

https://twitter.com/HawkinsUSA/status/804163148169220096

Now, if you need us, we’ll be eating some yogurt. Certainly there’s nothing polarizing about yogurt, right? Right?

 

More in Marketing

Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat

Estée Lauder’s $14 billion turnaround is underway, driven by AI, e-commerce expansion and a strategic brand reset. Here’s what’s working — and what’s still at risk.

Ignoring political noise, TikTok works to shore up place in organic social hierarchy

The platform wants to remain a key tool for organic activity of brands like McDonald’s and Poppi, even as it helps to draw paid investment.

Walmart finds its cushion in advertising as tariffs bite

Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year. Strip that out, and the U.S. business still […]