Join us Sept. 14-16 in Miami to connect with top publishing leaders
#CecilTheLion, Drake vs. Meek Mill, Gawker: What was in and what was out this week
Cecil the Lion, we hardly knew you. Quite literally.
It’s fair to say that a hearty portion of the population never even heard of the noble beast until this week — when he was brutally slaughtered by a Minnesota dentist, catapulting them into the public’s attention. #HotTakes on big game hunting replaced think pieces about Bill Cosby. Another animal trended for happier reasons, though. Meet Grumpy Puppy, the Internet’s new favorite canine. Meanwhile, Twitter’s interim CEO Jack Dorsey actually found a use for Periscope (earnings call!) and there was another battle between musicians. Also, several staffers peaced out from Gawker causing a new trend on Twitter that we’re deeming “I’m Quitting! Twitter.” A look at what’s in and what’s out for the week ending July 31:
More in Marketing
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.
‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec
From surprise corporate card cancellations to phantom return-to-office mandates, one former indie agency exec talks about the chaos behind the scenes.
The case for and against the ‘programmatic-ification’ of the creator economy
Creator marketing is racing toward AI ad-stack automation, but risks turning trust into inventory.