Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
#CecilTheLion, Drake vs. Meek Mill, Gawker: What was in and what was out this week
Cecil the Lion, we hardly knew you. Quite literally.
It’s fair to say that a hearty portion of the population never even heard of the noble beast until this week — when he was brutally slaughtered by a Minnesota dentist, catapulting them into the public’s attention. #HotTakes on big game hunting replaced think pieces about Bill Cosby. Another animal trended for happier reasons, though. Meet Grumpy Puppy, the Internet’s new favorite canine. Meanwhile, Twitter’s interim CEO Jack Dorsey actually found a use for Periscope (earnings call!) and there was another battle between musicians. Also, several staffers peaced out from Gawker causing a new trend on Twitter that we’re deeming “I’m Quitting! Twitter.” A look at what’s in and what’s out for the week ending July 31:
More in Marketing
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.
