Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
#CecilTheLion, Drake vs. Meek Mill, Gawker: What was in and what was out this week
Cecil the Lion, we hardly knew you. Quite literally.
It’s fair to say that a hearty portion of the population never even heard of the noble beast until this week — when he was brutally slaughtered by a Minnesota dentist, catapulting them into the public’s attention. #HotTakes on big game hunting replaced think pieces about Bill Cosby. Another animal trended for happier reasons, though. Meet Grumpy Puppy, the Internet’s new favorite canine. Meanwhile, Twitter’s interim CEO Jack Dorsey actually found a use for Periscope (earnings call!) and there was another battle between musicians. Also, several staffers peaced out from Gawker causing a new trend on Twitter that we’re deeming “I’m Quitting! Twitter.” A look at what’s in and what’s out for the week ending July 31:
More in Marketing
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform’s sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club’s social following.
Rising gas prices could be the straw that breaks consumer spending
The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry.