7 spots left to attend:

Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

SECURE YOUR SEAT

#CecilTheLion, Drake vs. Meek Mill, Gawker: What was in and what was out this week

Cecil the Lion, we hardly knew you. Quite literally.

It’s fair to say that a hearty portion of the population never even heard of the noble beast until this week — when he was brutally slaughtered by a Minnesota dentist, catapulting them into the public’s attention. #HotTakes on big game hunting replaced think pieces about Bill Cosby. Another animal trended for happier reasons, though. Meet Grumpy Puppy, the Internet’s new favorite canine. Meanwhile, Twitter’s interim CEO Jack Dorsey actually found a use for Periscope (earnings call!) and there was another battle between musicians. Also, several staffers peaced out from Gawker causing a new trend on Twitter that we’re deeming “I’m Quitting! Twitter.” A look at what’s in and what’s out for the week ending July 31:

7.31-inoutv2

More in Marketing

Brands turn to content series and Jimi Hendrix to improve AI search performance

Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.

Inside Dentsu’s plan to make entertainment a part of every brand’s budget

Why Dentsu thinks entertainment is the next agency account up for grabs.

Ikea’s CMO sees LLMs as the newest place a brand has to hold its line

LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.