Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

Last night was the much-anticipated series finale and Breaking Bad, a fact that probably has not escaped your attention. Unfortunately it also failed to escape the attention of a sizable number of brands.
Check out these five brand tweets about the end of the Walter White era. The only spoilers you’ll find here are companies injecting themselves into a good thing.
What will you do when #BreakingBad is over? How about breaking bacon with friends at Denny’s to discuss the finale. pic.twitter.com/TWVLSqp8c5
— Denny’s (@DennysDiner) September 29, 2013
To be fair, bacon is the new meth. It’s also the old meth. Mmm, bacon.
Maybe your best course tonight would be to dunk lightly. #finale
— Oreo Cookie (@Oreo) September 30, 2013
Let it go Oreo. Just let it go already.
While you get ready for #BreakingBad tonight, take a moment to learn how we’re #BreakingFab https://t.co/aQKdvNBUWo pic.twitter.com/FfOu43sJ99
— Intel (@intel) September 29, 2013
No thanks, we’re good.
Walt of #BreakingBad in the Ames in Whiskey Tortoise: https://t.co/bsK6KtQldV
— Warby Parker (@WarbyParker) September 30, 2013
Link in tweet to Instagram image:
Ok this is actually kind of cool
— Urban Outfitters (@UrbanOutfitters) September 30, 2013
Hey Urban Outfitters: #stfu
More in Marketing

Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
By withholding generative AI from the creative process, Nestlé Waters helped establish a “playground” for ‘Sopranos’ stars in its Lion-winning campaign.

With performance channels under scrutiny, these marketers are testing out brand-first strategies
More marketers are rediscovering importance of brand-building, and they’re updating the full-funnel playbook as they go.

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling the squeeze. In the second half of 2025, the creator economy is shifting—from chasing virality to building long-term survival.