Only ten seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

#YoureMoreAttractiveIf You Lay Off Hashtags, Brands

Brands, just because you can, doesn’t mean you should. A long-running hashtag, #YoureMoreAttractiveIf, is currently trending, and therefore, has become excellent fodder for lazy brands and tired Twitter tactics.

Check out this selection of terrible tweets from brands awkwardly hijacking the tag.

Cinnabon
Screen Shot 2013-10-15 at 2.36.17 PM

A bag that disintegrates into a brown mess? No thanks.

Six Flags

Screen Shot 2013-10-15 at 2.39.29 PM

 

Is that a challenge, Six Flags?

Wingstop

Screen Shot 2013-10-15 at 2.41.00 PM

Why is this hashtag so attractive to fast food chains? Are they compensating for how unattractive fast food is?

Del Taco

Screen Shot 2013-10-15 at 2.45.51 PM

We don’t even know what that is!

Island Records

Screen Shot 2013-10-15 at 2.56.19 PM

Seems like a no-brainer.

Jim Bean

Screen Shot 2013-10-15 at 2.58.36 PM

We definitely need one of those right now.

Hey brands, #youremoreattractiveif you stop hijacking mass hashtags with your lame tweets.

More in Marketing

WTF are tokens?

When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.

AI is changing how retailers select tech partners

The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for anything from marketing to supply chain to merchandising.

YouTube’s upmarket TV push still runs on mid-funnel DNA

YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.