Insights from CTV leaders at Dentsu, Horizon Media and more

Brands, just because you can, doesn’t mean you should. A long-running hashtag, #YoureMoreAttractiveIf, is currently trending, and therefore, has become excellent fodder for lazy brands and tired Twitter tactics.
Check out this selection of terrible tweets from brands awkwardly hijacking the tag.
A bag that disintegrates into a brown mess? No thanks.
Is that a challenge, Six Flags?
Why is this hashtag so attractive to fast food chains? Are they compensating for how unattractive fast food is?
We don’t even know what that is!
Seems like a no-brainer.
We definitely need one of those right now.
Hey brands, #youremoreattractiveif you stop hijacking mass hashtags with your lame tweets.
More in Marketing

Creator marketing has the reach — CMOs want the rigor
The creator economy got big enough to be taken seriously.

Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns
AI Max, which launched May and rolls out this summer, aims to provide advertisers with a “one-click feature suite” for search campaigns.

Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel
Retail media’s meteoric rise may finally be leveling off — and that’s forcing advertisers to take a harder look at what they’re getting for their money.