Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday recently collected a roundup of a brand tweets that highlight how not to have a social media presence. But companies aren’t just cheesy on Twitter. In the interest of fairness-in-shaming, here are a smattering of recent Facebook flops by brands that should know better. (And, come to think of it, maybe their fans should know better too, because a lot of these posts got way too many likes.)
Snapple
A Snapple bottle band? Someone call Pitchfork! (Actually, they’d probably be into this.)
Dunkin Donuts
Asking for people to like you is so needy. We’ll give you a pass if this was the result of caffeine withdrawal, though.
CVS
That is one tough word scramble. “Exact Rear” was our guess.
Orbit Gum
Here’s my favorite emoticon, Orbit … >:-(
Pizza Hut
I don’t think you are fully grasping the concept of the tbt hashtag.
More in Marketing
How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Adopting generative AI and synthetic audiences, Kind North America’s marketing overhaul is cutting creative time and shifting agencies into strategic partners.
As would-be buyers and critics circle, WPP’s siege mentality deepens
The London holding company is beset by challenges and critics. A bunker philosophy and pushback may be emerging in response.
‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
The platform is using the tournament’s draw as an early proving ground for a broader strategy to reassert its creator content around live events.




