Tumblr is still searching for its media legs.
The blogging platform/social network has seen hockey stick-like growth in the last two years, yet it’s still having difficulty convincing brands and agencies that it’s worth their while to not only have a presence but to also pay for ads.
Here are 15 interesting stats brands should know about Tumblr.
There are currently 102 million Tumblr blogs. (Tumblr)
The total number of Tumblr posts to date is 44.6 billion. (Tumblr)
Tumblr had 29.2 million unique visitors in March 2013. (ComScore)
Tumblr had 6.6 billion pageviews per month in March 2013. (Quantcast)
The average usage days per visitor in March 2013 was 4.8. (ComScore)
Users spent 154.1 minutes on average on Tumblr (per user) in March 2013. (ComScore)
Users viewed 30.6 pages per visit on average in March 2013. (ComScore)
17 percent of Tumblr’s U.S.-based visitors come to Tumblr via mobile devices. (Quantcast)
52 percent of Tumblr visitors are male. (ComScore)
46.5 percent of Tumblr visitors are 18-34-years-old. (ComScore)
67 percent of Tumblr users have no children. (Quantcast)
35.2 percent of Tumblr visitors have a household income greater than $100,000 (ComScore).
19 percent of Tumblr visitors are Hispanic, which is is almost two times the Internet average. (Quantcast)
18.1 percent of Tumblr visitors live in the Pacific time zone. (ComScore)
The minimum cost for a brand to buy advertising on the site’s “Radar,” where Tumblr highlights blog posts from its users and seen by everyone using the Tumblr dashboard, is $25,000. (Digiday)
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.