The New York Times, Vice Media and PopSugar are Digiday Media Awards winners
In a year when many media brands struggled, the honorees of the 2020 Digiday Media Awards challenged adversity, diversifying revenue by telling relatable stories and formulating personalized targeting strategies. Brands, publishers and creators alike spearheaded customized experiences and reached their audiences on the channels and in the environments where they work, live and play.
Winners leaned in with deeply-humanized storytelling, coupled with innovative distribution techniques and customized advertising experiences to create messages that clicked with a sense of personal connection. Audiences noticed — and so did our judges.
The New York Times and Breakwater Studios — ‘Almost Famous’: The winning entry for Best Video Series — created for Op-Docs, The New York Times editorial department’s section for short opinion-driven documentaries — centered on individuals who nearly made history, but fell just short of the prize. Whether focusing on music stars who narrowly missed their moment of stardom, or following the trajectories of astronauts who never quite reached space, the series proved that the most fascinating stories are often about strivers who don’t snag the brass ring.
Vice Media and the National Association of Realtors — ‘Home Again’: The winning entry for Best Brand Partnership — the B2C effort ‘Home Again’ — used a three-episode custom video series to explore disaster recovery efforts in Puerto Rico, Houston and California. NAR and Vice Media found pathos and common experience across diverse communities, proving that storytelling — and brand messaging — can transcend cultures and geographies, growing audiences in the process.
PopSugar: This year’s winner for Best Revenue Diversification Strategy kept its flagship media brand going strong, but also shored up revenue with a subscription box, a makeup line and a signature collection at Kohl’s. The brand also expanded its commerce business, PopSugar Shop, with the aid of its shop-to-swipe technology platform. PopSugar seamlessly bridged the divides between media, technology and physical commerce, proving that today’s most successful media companies can venture far beyond media — but not beyond digital.
Download this guide to explore all the winners of the 2020 Digiday Media Awards. In each section, you’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from their campaigns.
Shopify, Chewy and Ally are Resilience Awards finalists
In an era upended by pandemic and recession, companies of all stripes have scrambled to survive, let alone innovate and scale. Nonetheless, some media, marketing, fashion, beauty and retail players have continued to succeed in the face of daunting odds.
Sky News, Hearst UK and RT are Digiday Media Awards Europe winners
Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination.
HBO, TurboTax and Mattel are Digiday Content Marketing Awards winners
Many of this year’s Digiday Content Marketing Awards winners explored themes of social consciousness, seizing on subjects ranging from climate change to racial justice. Others simply captivated consumers with innovative, creative — and often hilarious — executions.
SponsoredB2B events were broken before the pandemic, their online reinvention is creating positive change
Kim Darling, executive producer, Inbound Farewell lanyards, business cards and branded pens — it’ll be some time before people get their hands on these souvenirs of in-person events again. As the COVID-19 pandemic continues to transform the way people work, buy, sell, socialize and entertain themselves, the global events industry is facing its biggest-ever challenge. […]
Chipotle, VH1 and Hulu are Digiday Video Awards winners
This year’s Digiday Video Awards honored brands, publishers and platforms including Chipotle, VH1 and Hulu.
The Telegraph, Financial Times, Hearst headline Digiday Media Awards Europe finalists
A digital-native brand, a TV trailblazer and an age-old print stalwart broke onto the 2020 shortlist for Digiday Media Awards Europe. The honorees all shared a commitment to embracing new platforms and formats — often with a social-media and video-first mindset.