Learfield, PinkNews, Barkley and Motel 6 are 2022 Digiday Video and TV Award winners
This year’s Digiday Video and TV Awards winners blazed a trail through the unknown when media consumption habits were evolving like never before and set new standards for adaptability, innovation, and storytelling along the way.
While they represent various organization types and platforms, this group of winners all demonstrated the importance of understanding an audience, delivering precisely the type of content they want to see and telling stories that resonate when they are inundated with content.
Among this year’s winners is the digital-first sports marketing agency Learfield, recognized for its program to promote Samsung’s new Neo QLED TVs. With the idea of targeting college football fans, the agency created unique campaigns customized to each of the country’s 20 largest college football programs. Using IP address data, the ads were delivered to the viewers with whom they were likely to resonate the most, ensuring the message was received and earning Learfield the win for Best Advertiser in TV or Video.
Meanwhile, PinkNews, the world’s most popular LGBTQ+ media brand, doubled down on its use of Snapchat to reach more people with positive queer stories and representation. By launching six new channels on the platform, the brand grew the viewership of its flagship show ‘The Queer Catchup’ exponentially and cemented its place as a resource for young LGBTQ+ people and allies on the platform, resulting in its win for Best Snapchat Show.
After more than a year of emotionally taxing pandemic news, Barkley and Motel 6 launched a campaign focusing on more happy and hopeful stories after learning that millions of babies were born in the U.S. during the quarantine period, but many had not yet met their grandparents. With the ‘Grand Introduction’ campaign series, Motel 6 and its longstanding partner AARP encouraged grandparents to travel once again to meet their new family members for the first time in a safe manner. The campaign captured these moments on film to share across social platforms, hitting an emotional note with viewers and boosting the brand, earning the campaign the award for Best Brand Film Series.
Check out all of the 2022 Digiday Video and TV Awards winners below and learn more about the winning programs, why they were selected as winners and critical learnings from each. You can also download the complete guide here.
More in Awards
Audible, Olly and Little Spoon are among the winners for the 2025 Greater Good Awards
This year’s Greater Good winners reflect a commitment to progress that extends beyond business goals. From advancing economic equity through resources and opportunities for marginalized communities to embedding sustainability at the heart of their strategies, the honorees are reshaping what corporate responsibility looks like. The work of those recognized this year also demonstrates how global […]
Babylist, Lush and Vox Creative are 2025 Greater Good Awards finalists
The 2025 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, their impact and, ultimately, those working toward the greater good. This year’s finalists are addressing urgent social needs through campaigns focused on people first. Initiatives are also mobilizing networks of partners and […]
Olipop, Digitas and Front Office Sports are among the 2025 Digiday Awards winners
This year’s Digiday Awards winners reflect how brands are redefining consumer engagement through interactivity, cross-platform reach and data-driven personalization. The chosen campaigns stood out for using emotional storytelling to build authentic connections and for creating experiences that sparked anticipation around product launches. Global cultural relevance also played a defining role, with brands tailoring their strategies […]