Chartbeat, Amobee and Adobe are the top winners in the Digiday Technology Awards
Chartbeat, Amobee and Adobe were the top winners of this year’s Digiday Technology Awards, each collecting two awards.
Chartbeat won Best Audience Measurement Platform and Best Mobile (& Web) Analytics Platform for its audience analytics dashboard for publishers.
Amobee won Best Data Management Platform and Best Marketing Dashboard Software for its work with Honda Odyssey in the industry’s first sharable, scalable virtual reality campaign. This campaign had a 791 percent engagement rate from smartphone users visiting the microsite.
Adobe was named Best Testing and Personalization Platform for its advertising software’s robust product offering, and Best Email Marketing Platform for its work managing personalized, cross-channel campaigns for hostel-booking website Hostelworld, which resulted in a 500 percent increase in engagement and a 20 percent reduction in cost per booking.
See the full list of winners below.
WINNERS IN DATA
Best Audience Measurement Platform
Chartbeat — Chartbeat for Publishing
Best Data Management Platform
Best Marketing Analytics/Attribution Platform
Best Mobile (& Web) Analytics Platform
Chartbeat– Chartbeat for Publishing
Best Testing & Personalization Platform
Adobe — Adobe Advertising Cloud
WINNERS IN CONTENT AND EXPERIENCE
Best Marketing Dashboard Software
Best CMS and Web Content Management Platform
Madras Global (2AdPro) — JDX
Best Content Marketing Platform
Best Email Marketing Platform
Adobe — Adobe Campaign
Best Interactive Content Platform
Best Marketing Automation Platform
Best Mobile App Platform
Best Location-Based Platform
Ericsson Emodo — Emodo Supply
Best Video Marketing & Advertising Platform
Best Influencer Marketing Platform
Best Mobile Marketing Platform
Cognitiv — Cognitiv NeuralMind™
Best CRM Platform
Best Social Media Marketing Platform
WINNERS IN COMMERCE AND SALES
Best Sales Automation Tools & Platform
Conversica — Conversica
Best Search and Social Advertising Platform
Crealytics Inc. — Crealytics Product Advertising Platform
Best Native/Content Advertising Platform
Best Display & Programmatic Advertising Platform
Best Retail Technology
Best Display/Video Programmatic Platform
PubMatic — PubMatic OpenWrap
Best E-Commerce for Content Platform
Piano, Inc. — Piano
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