Adobe, HYPR, Xaxis, Sailthru, MediaMath and more took home this year’s Digiday Technology Awards.

Fourteen winners have been pre-announced, with seven categories still remaining. The final seven will be revealed at the Digiday Winter Awards Gala, which will take place in New York City this fall. These remaining seven include Best Video and Marketing Advertising Platform, Best Marketing Automation Platform, Best Social Marketing Tools/Platform, Best Display and Programmatic Advertising Platform, Best Monetization Platform for Publishers, Best Location-Based Platform and Best Customer Data Platform.

Adobe has won Best Marketing Analytics/Attribution Platform for Adobe Analytics, its suite of business analytics tools. Part of the Adobe Experience Cloud umbrella, Adobe Analytics counts CPG, tech and travel brands such as Hotels.com, Philips, Epson, WestJet and more among its subscribers.

HYPR takes home the award for Best Influencer Marketing Platform. HYPR is a platform that lets marketers discover and evaluate influencers and also plan, execute and report on their influencer marketing campaigns. HYPR boasts a range of influencer types, including fitness, beauty, food, parenting, travel and more.

Xaxis’ Copilot technology is this year’s Best Personalization & A/B Testing Platform. Copilot is a proprietary AI platform built in-house by Xaxis, which is part of WPP Group, that uses machine learning to build and optimize the media strategies that media traders use to deliver on campaigns for clients.

See the full list of pre-announced winners below.

Best Marketing Analytics/Attribution Platform
Adobe – Adobe Analytics

Best Influencer Marketing Platform
HYPR

Best Personalization & A/B Testing Platform
Xaxis – Copilot

Best Content Marketing Platform
Keywee

Best Mobile Marketing Platform
inMarket

Best Email Marketing Platform
Sailthru – Email Manager

Best Native Advertising Platform
Nativo for Wise Publishing Inc.

Best E-Commerce for Content Platform
StackCommerce

Best Affiliate Network
Partnerize

Best Sales Automation Tools & Platform
KBMax – Snap

Best Digital Retail Technology
TechStyle Fashion Group

Best Data Management Platform
MediaMath

Best Content Management Platform
WP Engine

Best CRM Platform
Zipwhip

  • LinkedIn Icon