Adobe, HYPR, Xaxis, Sailthru, MediaMath and more took home this year’s Digiday Technology Awards.
Fourteen winners have been pre-announced, with seven categories still remaining. The final seven will be revealed at the Digiday Winter Awards Gala, which will take place in New York City this fall. These remaining seven include Best Video and Marketing Advertising Platform, Best Marketing Automation Platform, Best Social Marketing Tools/Platform, Best Display and Programmatic Advertising Platform, Best Monetization Platform for Publishers, Best Location-Based Platform and Best Customer Data Platform.
Adobe has won Best Marketing Analytics/Attribution Platform for Adobe Analytics, its suite of business analytics tools. Part of the Adobe Experience Cloud umbrella, Adobe Analytics counts CPG, tech and travel brands such as Hotels.com, Philips, Epson, WestJet and more among its subscribers.
HYPR takes home the award for Best Influencer Marketing Platform. HYPR is a platform that lets marketers discover and evaluate influencers and also plan, execute and report on their influencer marketing campaigns. HYPR boasts a range of influencer types, including fitness, beauty, food, parenting, travel and more.
Xaxis’ Copilot technology is this year’s Best Personalization & A/B Testing Platform. Copilot is a proprietary AI platform built in-house by Xaxis, which is part of WPP Group, that uses machine learning to build and optimize the media strategies that media traders use to deliver on campaigns for clients.
See the full list of pre-announced winners below.
Best Marketing Analytics/Attribution Platform
Adobe – Adobe Analytics
Best Influencer Marketing Platform
Best Personalization & A/B Testing Platform
Xaxis – Copilot
Best Content Marketing Platform
Best Mobile Marketing Platform
Best Email Marketing Platform
Sailthru – Email Manager
Best Native Advertising Platform
Nativo for Wise Publishing Inc.
Best E-Commerce for Content Platform
Best Affiliate Network
Best Sales Automation Tools & Platform
KBMax – Snap
Best Digital Retail Technology
TechStyle Fashion Group
Best Data Management Platform
Best Content Management Platform
Best CRM Platform