Tim Peterson

Tim Peterson

Business of TV

YouTube postpones co-viewing measurement plan
Member Exclusive

Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address
Digiday Programmatic Marketing Summit

Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome
Member Exclusive

Future of TV Briefing: How TV and streaming advertising’s programmatic deal model is being updated
Digiday Programmatic Marketing Summit

Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement
Member Exclusive

Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023
Member Exclusive

Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023
Generative AI

Cómo pueden afrontar los anunciantes el enigma de los derechos de autor de la IA generativa
Generative AI

How advertisers can deal with generative AI’s copyright conundrum
Member Exclusive

Future of TV Briefing: The TV ad business shrank in the third quarter of 2023
Member Exclusive

Future of TV Briefing: Inside the development of Disney’s data clean room
WTF Series

WTF is Apple’s Private Click Measurement?
Member Exclusive

Future of TV Briefing: Netflix plots next phase in its programmatic ad push

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