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Transparency shift: CMOs navigate new norms in agency profit models
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Tim Peterson
Tim Peterson
Data Regulation
Google’s go-it-alone approach to GDPR rankles publishers
Data Regulation
Publishers, ad tech firms scramble to comply with GDPR
Publishing in the Platform Era
Apple News officially lets publishers use Google’s DoubleClick to serve ads
The Programmatic Marketer
IAB Tech Lab is selling a subscription service to keep advertisers updated on ads.txt
Future of TV
5 questions advertisers have about Hulu’s offline ads
Future of TV
Tastemade tests brick-and-mortar cafes as new revenue stream
Publishing in the Platform Era
Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter
Publishing in the Platform Era
Refinery29 redesigns its site to boost video viewing, shopping
Modern Newsroom
Inside Politico’s five-person interactive news team
Publishing in the Platform Era
Apple News ramps up its video push while publishers wait on revenue
Future of TV
The Young Turks debuts mobile app to grow its subscription business
Future of TV
‘It’s about time’: Facebook tests news feed trailers to drive people to Watch shows
Future of TV
To identify unsafe content, YouTube tries asking creators to rate their own videos
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