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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Tim Peterson

Tim Peterson

Tim Peterson

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    Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

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    How Forbes is testing its SSPs to improve programmatic ad revenue

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    Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now

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    Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market

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    Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023

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    WTF are OpenAI’s custom GPTs?

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    Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month

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    WTF are outcome-based measurement guarantees?

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