Tim Peterson

Tim Peterson

Generative AI

Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?

12 hours ago
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Future of TV Briefing: WTF is co-viewing measurement?
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Future of TV Briefing: The investment landscape for creator-owned businesses
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Future of TV Briefing: 5 reasons CTV’s ROI comes up short for advertisers
Generative AI

Inside IAB Tech Lab’s meeting with publishers to confront the AI era
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Future of TV Briefing: Sports throws a curveball in advertisers’ streaming investments
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Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees
Business of TV

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson’s Albert Thompson
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Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market
The Creator Economy

‘Walt Disney is not Mickey Mouse’: The modern creator career path, from full-time to founder
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Future of TV Briefing: A preview of Digiday’s CTV Advertising Strategies event
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Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers
The Creator Economy

YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025

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