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Amid sports marketing’s gold rush, some brands are targeting niche fan communities
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Special Projects
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Tim Peterson
Tim Peterson
Member Exclusive
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
Generative AI
How Google is adapting its traditional search ads for AI Mode and AI Overviews, with Google’s Dan Taylor
Member Exclusive
Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year
Business of TV
An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli
Business of TV
Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases
Member Exclusive
Future of TV Briefing: The 2025 upfront preview
Member Exclusive
Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
WTF Series
WTF is Retrieval Augmented Generation for AI chatbots and large language models?
Business of TV
What’s in and out in this year’s TV and streaming ad upfront market
Member Exclusive
Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market
Member Exclusive
Future of TV Briefing: CTV advertisers fail to reach 80% of households
Member Exclusive
Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying
The Creator Economy
What now for TikTok creators after the latest ban delay, with Alyssa McKay
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