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Shareen Pathak
Shareen Pathak
Marketing on Platforms
Ad buyers: Don’t blame us for the death of the publishing middle class
Member Exclusive
The Rundown: The shrinking ad agency world
Member Exclusive
Retail briefing: Amazon makes private-label push for holidays
Member Exclusive
Amazon’s move to New York shows how serious it is about advertising
Agency Culture
‘Cool enough, but not too hip’: The definitive oral history of Balthazar
Agency Culture
Why agency ‘brand names’ matter less
Marketing
Advertising Week Briefing: 5 themes that will dominate the week
Member Exclusive
The whistleblowers: What happens when advertising’s anonymous organizations get unmasked
Member Exclusive
How publishers inflate audience numbers
Marketing
Retail Briefing: Amazon’s making the duopoly a triopoly
Agency Culture
‘Brand safety is a publisher responsibility’: Mediasmith co-founder David Smith
Member Exclusive
Retail briefing: Retailers eye paid membership models
Member Exclusive
The Rundown: Why agencies won’t reinvent themselves
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