Seb Joseph

Seb Joseph

Member Exclusive

Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market
Media

Marketers move to bring transparency to creator and influencer fees
The Programmatic Marketer

An anatomy of the trust fault line running through Amazon’s ad ambitions
Brands in Culture

The CMO-CCO split is becoming a corporate fiction
Evolving Agencies

Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere
The Creator Economy

Influencer partnerships expand, though unevenly across the creator economy
Member Exclusive

Future of Marketing Briefing: The agentic turn inside programmatic advertising
AI Revenue Generation

For the agentic-curious: WTF is the Agentic RTB Framework?
AI Revenue Generation

Where agencies add value in Amazon’s AI agent-led ad system
The Programmatic Marketer

Amazon rebuilds its ad machine for the mass market
Member Exclusive

Future of Marketing briefing: The agent era on training wheels
The Programmatic Marketer

The Trade Desk tries to redraw the competitive map with Amazon
The Creator Economy

After early success, the NFL plans more creator-led broadcasts

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