Seb Joseph

Seb Joseph

Gaming & Esports

‘The model is shifting’: In esports, brand dollars increasingly follow the personalities
The Programmatic Marketer

‘Opportunity to build a lasting company’: As ad tech IPOs slow, M&A deals continue to chug along
Publishing in the Platform Era

‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction
Marketing on Platforms

Why ‘the currency in Web 3.0 is not crypto, it’s trust’
Privacy

WTF is the Digital Markets Act?
Marketing on Platforms

‘Shopping reinvented’: L’Oréal eyes impulse sales on TikTok
Marketing on Platforms

‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel
The Programmatic Marketer

A snapshot of the ad industry’s attempts to rewrite the identity narrative
The Programmatic Publisher

‘Taking back control’: U.K. publisher ad alliance The Ozone Project charts global growth plan
The Programmatic Marketer

In ad tech, everyone wants less to mean more now
The Programmatic Marketer

Dysfunctional dynamics continue to blight ad tech’s prospects
Managing Through Crisis

The advertiser exodus from Russia is going to get awkward
Data Regulation

‘It was surprising’: IAB Europe’s CEO on the uncertain future of third-party addressability

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