Seb Joseph

Seb Joseph

Navigating Economic Instability

Mythbuster: an ad recession’s biggest misconceptions
Navigating Economic Instability

Ad tech firms focus on layoffs as ad recession fears build
Navigating Economic Instability

‘Conservative, not dystopian’: IAB Europe economist Daniel Knapp’s ad spending outlook for 2023
Navigating Economic Instability

Previsión de gasto publicitario: nublado con posibilidad de recesión
Navigating Economic Instability

Ad spending forecast: cloudy with a chance of recession
Navigating Economic Instability

‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags
Navigating Economic Instability

‘Time to go on the offense’: In a choppy ad tech M&A market, strategic investors eye deals
Managing Through Crisis

“Lejos de la compra táctica de medios”: Los anunciantes cambian de estrategia para controlar mejor la inversión publicitaria
Managing Through Crisis

‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
Marketing on Platforms

“Estamos obligando a su uso”: Estée Lauder recurre al marketing de TikTok tras el estancamiento del alcance en Instagram
Marketing on Platforms

‘We’re mandating its use’: Estée Lauder turns to TikTok marketing after reach on Instagram stalls
The Confessions

Confessions of an ad exec: Most activation in the ecosystem is inefficient and profits from that inefficiency
Content & Commerce

Inside one media company’s strategy to monetize the Fifa World Cup

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