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Seb Joseph
Seb Joseph
Navigating Economic Instability
Procter & Gamble, Airbnb y otros grandes anunciantes ven una oportunidad de marketing en medio de la inflación
Navigating Economic Instability
Procter & Gamble, Airbnb, other larger advertisers, see marketing opportunity amid inflation pricing
The Programmatic Publisher
OpenWeb eyes growth amid structural and economical turmoil
Marketing on Platforms
Elon Musk’s Twitter takeover gives advertisers an easy out from the platform
The Programmatic Publisher
Bloomberg Media exerts more control over its programmatic advertising as part of ‘a philosophical shift’
Marketing on Platforms
Las ganancias de Meta en Google sugieren el fin de la narrativa de crecimiento publicitario de la plataforma
Marketing on Platforms
Meta, Google earnings suggest RIP to the platform momentum narrative
The Programmatic Marketer
The ANA’s transparency crackdown has been mired by ad tech’s intricacies
The Programmatic Publisher
Why some of the largest publishers are breaking up with ad tech middlemen
Navigating Economic Instability
Los presupuestos de marketing se someten a un fuerte escrutinio al aumentar el riesgo de una desaceleración prolongada en 2023
Navigating Economic Instability
Marketing budgets fall under heavy scrutiny as risk of prolonged slowdown in 2023 rises
Life Beyond the Cookie
Google’s FLEDGE lacks momentum 4 months into trials, offers ‘limited focus’
Privacy
Frustration, hope and confusion amid industry’s search for TCF answers
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