Seb Joseph

Seb Joseph

Super Bowl

Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
Marketing on Platforms

Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising
Marketing on Platforms

Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
The Programmatic Marketer

‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing
Marketing on Platforms

Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
The Programmatic Marketer

The open programmatic market is in a tough spot
The Programmatic Marketer

The curation of programmatic marketplaces gathers pace across advertising – except with advertisers
Español

El gasto de anunciantes en TikTok desafía la desaceleración de la publicidad
Marketing on Platforms

Ad spending on TikTok defies advertising slowdown
Life Beyond the Cookie

How ad tech CEOs ride out a recession, according to Ogury’s new CEO
Life Beyond the Cookie

‘There’s a lot of blind buying’: Schibsted makes its first-party IDs widely available in the open market
Navigating Economic Instability

Amidst the market carnage, a silver lining is emerging for some ad tech companies
Navigating Economic Instability

Mythbuster: an ad recession’s biggest misconceptions

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