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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Media
Marketing
Media Buying
Future of TV
Special Projects
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Seb Joseph
Seb Joseph
Agency Culture
Why big brands are turning agency reviews into quiet affairs
The Programmatic Marketer
Marketers rethink cheap programmatic as ad waste mounts
The Programmatic Marketer
Why Index Exchange’s CEO thinks curation is programmatic’s biggest shake-up since header bidding — maybe even bigger
The Programmatic Marketer
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
Brand Safety
News U.K. rethought brand safety, and is starting to profit from it
Bold Call
Bold call: The holdco era is over. The operating company age is here — for real this time
Evolving Agencies
Holdco excuse speak, translated: a translator for agency turmoil
Evolving Agencies
Indie agencies are betting on tech to outmaneuver the big guys
WTF Series
WTF is connected commerce?
The Programmatic Marketer
Streaming TV ad rates are falling and Amazon’s the anchor
Agency Culture
Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery
Marketing on Platforms
Rising ad spend fuels rapid growth of Amazon’s DSP
The Programmatic Marketer
Programmatic snafu speak, translated: a guide to the usual excuses
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