Seb Joseph

Seb Joseph

The Programmatic Marketer

Streaming TV ad rates are falling and Amazon’s the anchor
Agency Culture

Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery
Marketing on Platforms

Rising ad spend fuels rapid growth of Amazon’s DSP
The Programmatic Marketer

Programmatic snafu speak, translated: a guide to the usual excuses
Evolving Agencies

IPG CEO caught Omnicom CEO ‘with his trousers down’: S4 Capital’s Martin Sorrell casts further doubt on IPG’s $13B price tag
Navigating Economic Instability

Tariffs, inflation and the ad market’s race for flexibility
Advertising around Politics

The definitive guide to what’s in and out (so far) in Trump’s second presidential term
The Programmatic Publisher

Publishers want more control over programmatic. Some are finally making it happen
Life Beyond the Cookie

Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
Publishing in the Platform Era

LADBible Group CEOs plan for growth: £200m, IP, M&A and more
The Programmatic Marketer

Amazon’s DSP ambition: Becoming the primary DSP for advertisers
Data Regulation

Telcos in ad tech, haven’t we seen this movie before?
The Programmatic Marketer

‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera

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