Seb Joseph

Seb Joseph

The Programmatic Marketer

The case for and against made-for-advertising sites
Navigating Economic Instability

Here’s what ad and media execs really mean when commenting on a whirlwind Q2
The Programmatic Marketer

The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision
The Programmatic Publisher

The rise of discerning publishers: Ad tech vendors face increased scrutiny
The Programmatic Publisher

WTF is sequential liability
The Programmatic Publisher

Former employees remain uncompensated after MediaMath’s bankruptcy filing
Navigating Economic Instability

The ad slowdown (or lack thereof) gives the industry reason to hope
Strategizing for the Future

Behind Carlsberg’s new agency and marketing plan
The Programmatic Marketer

Ad tech industry gears up to combat MFAs
The Programmatic Publisher

‘We felt uncomfortable with the lack of control’: How DPG Media is reducing its reliance on Google ad tech
The Programmatic Marketer

Ad tech’s 2023 vibe shift
The Programmatic Marketer

MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges
Brands in Culture

Por qué La Liga española relanza su app como parte de una jugada de DTC

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