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‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
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Sam Bradley

Sam Bradley

Sam Bradley

  • Super Bowl

    Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl

    17 hours ago
  • The Programmatic Marketer

    The case for and against bringing programmatic in-house

  • Super Bowl

    GLP-1 draws pharma advertisers to double down on the Super Bowl

  • Marketing in Sports

    Programmatic is drawing more brands to this year’s Winter Olympics

  • Marketing in Sports

    Despite saturated live sports calendar, Super Bowl remains north star for brands

  • Evolving Agencies

    Dentsu is the latest holdco to reunite media and creative production

  • The Programmatic Marketer

    Lego is building out an in-house programmatic team

  • Member Exclusive

    Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup

  • Marketing in Sports

    Inside NBCU’s $3 million Peacock Super Bowl pitch

  • Business of TV

    Programmatic advertising on TV is set to increase this year

  • Bold Call

    Bold Call: OpenAI’s ads pivot may come too little, too late

  • Agency Culture

    ‘There’s no room for purists’: Generative AI is altering the agency junior talent search

  • Agency Culture

    The anatomy of an agency chief client officer

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